Four new free streaming channels from CNBC, E!, and Oxygen launch on Prime Video

Versant launched four new free ad-supported streaming networks on Prime Video in the U.S. on October 27. The new channels are Snapped, Botched, Oxygen Murders of America, and CNBC Ambition. These additions bring Versant's total count of FAST outlets to 13.

The company, which owns MS NOW, CNBC, and USA, has been expanding its digital presence beyond traditional cable. This move follows a strategy to diversify revenue streams through direct-to-consumer services and acquisitions. The new channels will appear on The Roku Channel in stages, starting November 3. Versant expects to continue releasing new FAST channels on other platforms in the coming months.

The four new outlets are based on existing programming franchises. Snapped chronicles the lives of women charged with murder, a format that began airing on Oxygen in 2004. Botched, sourced from E!, focuses on the experiences of plastic surgery patients. Oxygen Murders of America is a true-crime documentary series. CNBC Ambition features stories on entrepreneurship, innovation, and wealth creation, drawing from primetime series previously broadcast on the business-news channel.

Dave Pietrycha, chief revenue and business officer of Versant, said growing digital platforms is central to the company's strategy. He noted that adding these programs to Prime Video and The Roku Channel extends the reach of the company's brands. Pietrycha stated in a statement that the move provides audiences with more ways to discover content they value wherever they watch.

Versant's FAST portfolio started with six channels. The company added three more channels in January 2026 through the acquisition of Free TV Networks. Prime Video and The Roku Channel already host several other Versant-owned outlets. These include Pam Grier’s Soul Flix, American Crimes, Oxygen True Crime Archives, E! Keeping Up, Bad Girls Club, and GolfPass. Prime Video also carries 365BLK and Outlaw.